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You Wrote a Book! Now What? Marketing and Branding for the Modern Author

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You Wrote a Book! Now What? Marketing and Branding for the Modern Author

  • Schuler Books and Music at Eastwood Towne Center 2820 Towne Centre Boulevard Lansing, MI, 48912 United States (map)


Authors today have a lot of competition for reader attention.  How do you breakthrough the noise and make sure readers find your book?  At this month’s workshop, You Wrote a Book. Now What?, presenter Whitney Spotts will talk about how to proceed once your book is finished- including physical book design, self-marketing, and author events.

Whitney Spotts has been a member of Schuler Books marketing department for 10 years. Whitney is currently Author Tours Coordinator for all three locations and has worked with such authors as Caroline Kennedy, Mitch Albom, Khaled Hosseini, and David Sedaris. She earned a B.A. in English from MSU and an M.A. from Goldsmiths University in London, England. She is the owner of Spotts Light Photography and on weekends she sings in the ’80s band “Starfarm”.

Earlier Event: November 26